LELAND HONEYMOON Jr. x DPR CONSTRUCTION
Focused Health 250 NASCAR Xfinity Race
On June 27, 2025, Leland Honeyman Jr. competed in the Focused Health 250 NASCAR Xfinity Series race at Atlanta Motor Speedway. Aired nationwide in primetime on The CW Network, the race achieved an estimated viewership of 1.8 million. Leland drove the DPR Construction-branded car and ran in the top 5 for over 90% of the race. This consistent front-running position generated extensive television coverage and tremendous brand visibility.
Broadcast & TV Coverage
Summary of Value
- Total On-Screen Brand Exposure: **48 minutes and 41 seconds**
- Estimated Media Value Equivalent: **$6.8 million+**
(based on CW’s $35,000 per 15-second ad rate)
ROI Snapshot
This case study demonstrates what DPR Construction received in a single race with Leland running up front — and what could become a **regular occurrence** in 2026 by supporting him at a top-tier team like JR Motorsports (Xfinity) or Spire/Front Row Motorsports (Trucks).
Wawa 250 Powered by Coca-Cola NASCAR Xfinity Race at Daytona
On August 22, 2025, Leland Honeyman Jr. competed in the Wawa 250 Powered by Coca-Cola NASCAR Xfinity Series race at Daytona International Speedway. Aired nationwide in primetime on The CW Network, the race achieved an estimated viewership of 1.9 million during the final laps. Leland drove the DPR Construction-branded #70 Chevy Camaro, delivering consistent on-camera exposure and extensive brand visibility throughout the broadcast.
Broadcast & TV Coverage
Summary of Value
- Total On-Screen Brand Exposure: **0:23:29**
- Est. Media Value Equivalent: **$2,348,333+**
(based on CW’s $50,000 per 30-second ad rate)
ROI Snapshot
DPR Construction can expand its message of ‘We Exist to Build Great Things’ by continuing to invest in a LHJ whose story and performance align with that mission on and off the track.
